Charging, made more human.
Adapting an EV charging experience for single-car households, ahead of a physical product launch.
- 5+ months
- Mobile app
- Pre-launch hardware
- The problem
- An alpha app built around multi-car scenarios, about to launch to single-car households.
- What I did
- Reworked the core flows and interface around one person charging one car at home.
- The result
- The core flows refocused on the home user, within the existing backend and a tight launch schedule.
- Role
- Head of Product Design
- With Kaupo Kalda
- Scope
- Product experience · UX / UI · User flows
- Duration
- 5+ months · 2023 — 2026
Key decisions
Make the home user the default, not a mode
The primary flows were refocused on one person charging one car at home, with future use cases kept in mind.
Trade-offMulti-car scenarios no longer lead the design.
Redesign inside the existing foundation
The alpha backend and the launch date were fixed, so the new experience had to work with what was already there.
Trade-offLess freedom to change the underlying model, in exchange for keeping the launch schedule.
More from the project
Outcome
A home-first charging experience, built on the foundation that was already there.