Audiobooks in Estonian, at 4.5 stars.
Estonia’s largest bookstore wanted a player people could use without looking at it, on a commute or a long journey.
- 4 months
- iOS & Android
- 4.5★ App Store
- The problem
- Audiobooks in Estonian, in an app people can use without looking at it.
- What I did
- Designed the flows, the player and the subscription model.
- The result
- 4.5 on the App Store and a growing user base.
- Role
- Product design — flows, player interface, subscription model
- With Kaupo Kalda and Sander Tammer
- Scope
- Mobile app · iOS & Android
- Duration
- 4 months · 2021
Key decisions
Subscription over pay-per-title
Pay-per-title or subscription was the client’s hardest question. We chose subscription as the more sustainable model long term.
Trade-offLess income per title at first, for a model that holds up long term.
Nothing new to learn
Listening happens on commutes and long journeys, often without looking, so the controls are the familiar ones and there’s almost nothing to learn.
Trade-offNo novel gestures, even where they would have looked better.
More from the project
Outcome
A subscription audiobook app that’s easy to use on the move, with 4.5 on the App Store and a growing user base.