How about audiobooks in Estonian? Yes, please!
RahvaRaamat is the largest bookstore in Estonia, with plans of expanding across the Baltics. Audiobooks are a viable option on daily commutes or long journeys, as no visual focus is needed.
We first tried to understand what makes a good audio app, by researching the competition and getting inspiration by experimenting. The answer is as often: keep it familiar. In our process, we developed a simple player, with subtle interactions and a minimal possible learning curve.
Complex issues for client was to find viable business model - Pay per item or subscription model. The latter was chosen as more sustainable option in the long term.
Currently the app is success with rapidly growing userbase.
Scope
Mobile app
Duration
4 months
Credits
Kaupo Kalda / Sander Tammer