Clarity in a complex field.
An evidence-based medical knowledge service for doctors, nurses, and pharmacists.
- 7 months
- Web app
- Design system + website
- The problem
- A complex medical knowledge service for professionals who aren’t all comfortable with software.
- What I did
- Picked up an unfinished product and designed the web app, its design system and the public website.
- The result
- One system behind every screen, grounded in the existing research and personas.
- Role
- Product design — interface, design system, website
- With Kaupo Kalda
- Scope
- Web app · Design system · Website
- Duration
- 7 months
Key decisions
Familiar layouts over novel ones
Doctors, nurses and pharmacists have varying comfort with digital tools. Familiar layouts, built on the existing user data and personas, keep the learning curve low.
Trade-offA less distinctive interface, for one that feels familiar from day one.
Quieter brand, louder information
The application’s brand treatment was simplified to support accessibility and keep clinical information at the centre.
Trade-offLess brand expression inside the product.
More from the project
Outcome
A web app, design system and public website designed together, so every screen shares the same parts.