I built a villa brand from the ground up.
KODO is my boutique villa development in Lombok, Indonesia. I created its brand identity, sales website, 360° villa tours, owner platform concept and internal construction-reporting tools.
- 2025 —
- Brand + Digital Products
- Founder-led Project
- The problem
- Selling villas to international buyers who can’t easily visit, while managing construction from another continent.
- What I did
- I created the brand, designed and developed the digital sales experience, and built tools for remote villa exploration and construction oversight.
- The result
- KODO gained a cohesive identity and digital experience connecting buyers with the project, while making construction progress easier to follow remotely.
- Role
- Founder — Brand, Product Design, Front-end
- Scope
- Brand · Website · Platform · Internal Tools
- Duration
- Ongoing · 2025 —
Key decisions
I built the identity around the feeling of home.
KODO connects the Estonian kodu (home) with the Japanese kodō (heartbeat). I wanted a brand that reflects the villas themselves: light, natural, warm and timeless, expressed through a restrained visual identity.
Trade-offA quieter identity sacrifices some of the immediate impact of conventional luxury branding.
I made remote exploration central to the buying experience.
Most potential buyers are overseas. I combined clear project information, architectural visuals and interactive 360° tours to help people understand the villas and their surroundings before visiting.
Trade-offRich visual content takes more time to produce and maintain as the project evolves.
I designed construction reporting around remote oversight.
Managing a development from Europe requires reliable information from the team in Lombok. I created a structured reporting experience to make progress, site conditions and issues easier to document and follow.
Trade-offStructured reporting requires more discipline and regular input from the on-site team.
More from the project
Outcome
I turned KODO from a development concept into a recognizable brand with a connected digital experience. The website and virtual tours support international buyers, while internal tools bring more structure to managing construction remotely.