Everything you need to introduce Estonia in an inspiring way.
In Estonia, clean and untouched nature co-exists with the world’s most digitally advanced society. It is a place for independent minds where bright ideas meet a can-do spirit.
We started by trying to understand how we as Estonians (a nation of 1.3 million people) would like to be introduced. We have a vast amount of clean air, green forests, and blue sky.
We already had a comprehensive design system to base on our visuals. So needed to solve the issue of making these guidelines easy to understand for other designers and creative specialists. Based on this data they can create new experiences for clients throughout the country.
Through numerous workshops and iterations we created an Institucional website and asset toolbox (images, videos, icons, illustrations, fonts, and so forth).
Scope
Website / Toolbox
Duration
8 months
Credits
Mirjam Kristian / Krislyn Valtson / Alari Orav