A toolbox for introducing Estonia.
An institutional website and asset toolbox that makes Estonia’s design guidelines easy for designers and creatives across the country to use.
- 8 months
- Website · Toolbox
- The problem
- A comprehensive design system that other designers and creative specialists found hard to apply.
- What I did
- Designed the institutional website and the asset toolbox (images, videos, icons, illustrations and fonts) through workshops and iterations.
- The result
- One place where anyone can find what they need to introduce Estonia consistently.
- Role
- Product design — website and toolbox
- With Mirjam Kristian, Krislyn Valtson and Alari Orav
- Scope
- Website · Toolbox
- Duration
- 8 months
Key decisions
Shape it with the people who will use it
We ran workshops and iterations with the people who would use it, to agree how Estonia should be introduced and what the website and toolbox needed to do.
Trade-offA slower start, for something people would actually use.
Make the guidelines usable, not just readable
The design system already existed. The hard part was making it easy for other designers and creative specialists to apply, so the toolbox puts the assets next to the rules.
Trade-offA toolbox to keep up to date alongside the guidelines.
More from the project
Outcome
An institutional website and a toolbox of images, videos, icons, illustrations and fonts, so anyone introducing Estonia starts from the same material.